【Sasaki Farm】 Early-Summer Italian Dinner Tour at the Sasaki Dairy Farm

Date(s): June 25 (Sat.)

This edition of FoodCamp will feature two new faces! Sasaki Farm, besides producing milk and other processed dairy products like cheese, also operates a café. Their rich-yet-fresh tasting soft serve ice cream is a hit among adults and children alike. The dinner will be presented by Chef Aoyagi from the popular Italian restaurant Aoyagi, whose outstanding sense for using local produce attracts customers from far and wide. Enjoy a late-afternoon Italian dinner-course in early summer.

※ Departure in the afternoon
※ This tour features a dinner course, but can be suitable as a one-day trip.

This tour is no longer offered.
A report is being prepared.

Highlights

  • Spend time with the cows on a farm in early summer!

    Sasaki-san will share his knowledge about dairy farming, while giving us a look at all the cute cows. The relatively small and compact farm feels heartwarming and nostalgic.

  • Cheese-making experience with rich and fresh milk

    Try your hand at cheese-making at Sasaki Farms, which specializes in both milk-producting and processing. Koda-san, who runs the cafe as well as the processing, can teach you all you want to know.

  • An Italian dinner of Fukushima produce, that really makes the chef's sense stand out

    Chef Aoyagi swears by the use of Fukushima produce, and attracts customers by letting his dishes unpretentiously show off his great sense for both taste and presentation. Expectations are high for this dinner course, and how the chef will convey early-summer Fukushima through his cuisine.

Cast

Sasaki Farms - Mitsuhiro SASAKI & Jun KODA
The secret to Sasaki Farm's longevity is the minimalized operation from the production to the processing, rooted in a deep sense of respect for their area and family. Learn what makes Sasaki Farm so special, how they realized their father's dream, and gained the trust of the local community.
写真:Mitsuhiro SASAKI & Jun KODA

How to become a dairy farmer

Up until the 1960s, the Sasaka-family was a run-of-the-mill Japanese farming family, growing rice and silkworms. After WWII, however, livestock farming started to be promoted as part of the national agricultural policy, leading the Sasaki family to take a chance at dairy farming.

This was the very policy in which livestock- and fruit farming were promoted in order to improve citizens’ diets, which led to the current status of Fukushima as a major fruit-producing paradise.

Understanding the spirit of the times, the Sasaki family stopped producing silkworms and focused on dairy and wet-rice cultivation, increasing its stock to around 20 cows and 10 calves by the mid-70s.

By the time Mitsuhiro Sasaki grew up, dairy farming was already the main business, and together with his four siblings he took care of the cows on a daily basis while attending school.

After graduating from a local high school, Sasaki-san started working for a dairy farm in Tokachi (Hokkaido Pref.). He received 3 years of training as a living-in farmer, before moving back to his parental home in Fukushima in 1991.

Responding to local needs

As the dairy farming project was just underway, the farm learned there was demand for delicious, freshly-squeezed pasteurized milk. It was a request from a group of ladies living in the Horai residential area in Fukushima City. This is how Sasaki Farm started its milk-delivery service.

They first focused on home-delivery and wholeselling to co-ops. However, because of their policy of collecting- and reusing glass milk bottles, which became more and more troublesome, wholesale started taking a back seat. This led to the farm’s policy of exclusively focussing on home delivery. As the delivery practice included collecting the empty bottles again, this was a great deal for consumers.

Small scale as an advantage

Even though the farm is small, the factory that pasteurizes and bottles the milk is located right next to the cow barn. The head of the factory was Mitsuhiro-san’s mother. When Sasaki-san was 39 years old, however, he took up management of the factory too.

As the long, slow process of pasteurization at 63℃ for 30 minutes takes a lot of time and effort, and the milk can only be produced in small batches, it is hard to compete on price with the large players in the milk market. Nonetheless, the locals keep on purchasing.

The reason for this continued popularity is likely that the entire process takes place locally.

Raising the cattle, the milk production and the processing is all done on a plot of land small enough to cover by a short walk. Perhaps the fact that the whole process is overseeable makes it easier to maintain quality than one can expect from mass-production.

There are dairy farmers that aim at high-quality production for the wealthy classes in urban areas. However, as Sasaki-san says: “If we had done that, we would have surely lost everything during the 2011 disaster. It is thanks to our relationship with the local people that we are where we are today.”

Inherenting the dream of creating a place to gather

2016 saw the opening of the Sasaki Farm Cafe, right across from the Azuma Sports Park. Their specialty of soft serve ice cream of Sasaki Farm’s milk, with its rich-yet-fresh taste is widely popular, regardless of age or gender.

Managing the cafe is Mrs. Jun Koda (née Sasaki), Mitsuhiro Sasaki’s older sister. Surprisingly, Koda-san actually used to be an elementary school teacher for 24 years before opening up the cafe. Surely, her students must have been surprised when they learned their teacher suddenly became an ice-cream vendor!

There is a single, important reason for this change.

It was something Koda-san’s father said last year, while struggling against Parkinson’s disease.

“I want to create a place where people can come together. Rural towns lack places for people to gather. Every year, 1,5 million people visit the Azuma Sports Park, but nobody stops at the farming town that’s only a short ways away. I want to do something for that town,” is what her father started saying regularly.  The fact that, despite his loss of mobility, her father went out of his way to visit city hall in order to make his case, for the benefit of the local area, is something that is deeply etched in Koda-san’s memory.

Seeing her father’s plight, her first thought of “Who’s gonna actually do that?,” soon changed into “Me, of course. I’m the only who could.”

From then on, she became singly focused on opening up the cafe, with a sense of self-confidence not-yet-backed by experience. Her character trait of starting right away when she sets her mind on something – and only figuring out how along the way – is something she probably inherited from her father, as she herself shyly admits.

The dream of Koda’s father took shape. It became a place where even on weekdays people come together in droves to enjoy a relaxing time on the foot of Mt. Azuma and the delicious soft serve ice cream.

Sadly, about 1 month before this interview Sasaki-san Sr. passed away. He wrote down all of his experiences in his personal memoirs. We really wanted for him to see FoodCamp for himself, but we are sure that he will be smiling down on us.

Aoyagi - Takuya AOYAGI
Some say his dishes are like art and tell a story. Finally it’s time for Chef Aoyagi of Italian restaurant Aoyagi to take the FoodCamp-stage. He actively uses local produce, not for any lofty causes, but simply because of their quality. We can’t wait to explore his world through a sunset dinner!
写真:Takuya AOYAGI

Days in Apulia, southern Italy

Aoyagi, a 10-seat Italian restaurant on a corner of the Fukushima City downtown area with room for about 10 people was first opened in 2013. Owner and chef Takuya Aoyagi has built up a significant fan-base with his exquisite dishes. One of his fans gushes, “Every single one of his dishes tells a story, and tasting it is like taking a little trip somewhere.” According to another, “Aoyagi-san’s dishes are like art, and the plate is the canvas.”

When we ask him whether this high praise is thanks to having received trained in a well-known restaurant or something, he responds with modesty: “No, no, I didn’t work at some famous place at all. As for training, all I did was spend some time in the Apulia region of Italy.”

Growing up in Fukushima City, as a high school student he played soccer. Likely because of the influence of his father being a chef, he started working in the kitchen of a restaurant after graduating high school. Having developed an interest in Italy, he looked for restaurants where he could work while living-in, and just happened to stumble on the Apulia region. At Aoyagi, a cookbook of Apulian cuisine is inconspicuously on display. Undoubtedly, this is where we can track his career back to.

Meeting Sasaki-san

When he opened his restaurant, he never had milk on his mind. He knew about Sasaki Farm, but had not considered using their products in his restaurant. But when he first heard about the Sasaki Farm’s cafe-plans, and that he could get their milk delivered straight to his restaurant, he started using their services. This was in 2015.

At Aoyagi, many local products from Fukushima City and the surrounding areas, Fukushima Prefecture, and the surrounding prefectures are used in abundance. To be fair, most of the products used are local. When asked for a reason, he responds, “When you use local products, you get to know the people you deal with, they have a lot to teach, and there’s a sense of security and trust that you wouldn’t get elsewhere.”

“I think he’s a real craftsman,” Aoyagi-san says when asked about Sasaki-san. This is likely because of all of his considered, careful efforts towards quality, and the faith in his own way of doing things as a producer. He instantly noticed a different reaction among his customers when he started using Sasaki Farm’s milk.

“One day, I started serving gelato made from Sasaki Farm’s milk. The customers reacted totally differently.”

When using high-quality products, people can tell the difference best when they’re served simply. That must be how customers can best appreciate the quality.

“If you don’t have the ingredients, why open up?”

The development of Chef Aoyagi’s stance towards cuisine must be thanks to this experience. When we tried to reserve a table for lunch, we learned that the restaurant had been temporarily closed recently, and he opened up shop just for the occasion. When asked why he was temporarily closed, he simply states that its off-season for the vegetables, and just doesn’t have the ingredients he wants. “If you can’t get the ingredients, why even bother opening up shop?” He really is calm and grounded to the core.

You can prepare any kind of cuisine with produce from Fukushima, and the quality is some of the highest in the country. That is why Chef Aoyagi doesn’t make a big deal about lofty goals like local produce, local consumption, but simply uses local products because they happen to be high quality.

In the end, he really wants producers to have a taste of their own products through his cuisine. At the upcoming FoodCamp, he will get his way. This will be another chance to strengthen the bonds of trust with his producers. We are convinced that this will be a very special, early-summer, late-afternoon dinner.

Tour Schedule

  1. Pick-up / Meeting Place

    12:30

    Pick-up by taxi (Koriyama Kanko Kotsu Taxi) from your house or place of stay in Koriyama, or at Koriyama Station. We will inform you of your pick-up time one day before the tour.
    *For those scheduled for pick-up at Koriyama Station, please arrive at Koriyama Station by 11:45 am.

  2. Let's go!

    13:00

    Departure for the tour site, from the Magonote Travel Asaka Office.
    * Those coming to the Office directly, please arrive by 12:50 (limited parking space).

  3. Brief stop at Fukushima Station (pick-up)

    14:10

    Before arriving at the venue, the bus will make a stop at Fukushima Station. Those who prefer to join the tour from Fukushima Station, please be at the Fukushima Station West Exit Rotary by 14:00.

  4. Cheesemaking Workshop and Tour of the Former Sakuma Residence

    14:40

    Enjoy a cheesemaking workshop and tour of the Former Sakuma Residence near Sasaki Farm. The Former Sakuma Residence is an extravagant estate, owned by a wealthy family 25 generations, and currently maintained by the city of Fukushima. After a tour of the premises and getting a feel for the history of the west-side area of Fukushima City, join the cheesemaking workshop run by owner of the Sasaki Farm Cafe Koda-san.
    ※Participants will be able to take their freshly-made cheese home on the day.

  5. Arrival at Sasaki Farm

    16:00

    Take a leisurely tour of Sasaki Farm, where all the necesary facilities such as the cow-barn, processing factory and cafe are all compactly packed together. There will be time to purchase products such as the delicious, freshly-pasteurized milk and fresh cheese.

  6. Sunset Dinner

    17:00

    The sunset dinner will start in the late afternoon before sundown. The course dinner will be prepared by owner and chef Takuya Aoyagi of the increasingly popular Italian restaurant Aoyagi in Fukushima City. Every dish is like art, and moves people by bringing new surprises and discoveries. His menu will reflect the deep understanding of Sasaki Farm's dairy products, through the already frequent use in his restaurant.
    There will be various drinks to match the menu, including wine from Wintery Azuma Sanroku that was opened in 2020 in Fukushima City. (One drink included)

  7. Departure

    19:30

    After enjoying the dinner and the stillness of the starry sky, we will gently take our leave.

  8. Brief stop at Fukushima Station (drop-off)

    20:10

    Drop-off of participants at Fukushima Station.
    For those who opt for drop-off at Fukushima Station for further travel by public transportation such as bullet-train and local lines, please prepare an itinerary from after 20:30.

  9. Arrival at the Magonote Travel Asaka Office

    21:20

    After arriving at the Magonote Travel Asaka Office, you will be brought by taxi to your home or place of stay in Koriyama City, or to Koriyama Station.
    *For those planning further travel by public transportation please prepare an itinerary from after 22:00.

Tour details

Date(s)
June 25 (Sat.)
Fee
Per person ¥17,800
*same rate applies for children/participants travelling to the venue directly with their own vehicle.
What to wear/bring
・This tour takes place outdoors. In case of clear skies, please prepare a hat or cap to protect you from the sunlight.
・Please wear comfortable shoes and clothing.
・In order to prevent the further spread of COVID-19, please wear a mask.
Conditions of Participation
Participation open to everyone over elementary school-age, and able to participate on their own (no need for accompaniment by a care helper, or with permission from a doctor). Same price for adults and children.
Operating Company
Koriyama Kanko Kotsu K.K.
Tour Operator
Magonote Travel's own staff will accompany the tour.
Payment Method
Please refer to "How To Apply" for more information.
Travel Insurance
Travel insurance is required for all tours, in case of accidents and emergencies. The insurance fee is included in the price. For this reason, we need to ask for your date of birth.
Cancellation Fee
The following cancellation fees will be charged for tours with lodging and tickets: 20 to 8 days in advance: 20%, 7 to 2 days in advance: 30%, the day before the tour: 40%, on the scheduled date before the tour starts: 50%, no-show without notice: 100%.
For one-day tours, the following fees will be charged retroactively from the day before the start of the tour: 10 to 8 days in advance: 20%, 7 to 2 days in advance: 30%, 1 day in advance: 40%, on the scheduled date before the tour starts: 50%, no-show without notice: 100%.
In case of bad weather
The tour will not be cancelled in case of bad weather. However, in case the tour has to be cancelled due to a natural disaster, you will be informed one day before the tour. In this case, you will receive a full refund.
Minimum number of participants
If there are fewer than 15 participants the tour will be cancelled. In such case we will inform you at least 4 days in advance.
Terms and Conditions of Travel
Please visit the ‘Terms and Conditions of Travel'-page.
Other points of caution
In order to prevent the spread of COVID-19, we ask all guests to fill in a health-check form beforehand. We will send you the details after we have received your application. Thank you in advance for your cooperation.

Location

How to apply

  1. Applications for the tour

    Please submit information (including the tour you wish to join, tour date, your full name, address, date of birth, participant phone number), and apply via fax or online.Payment may be made by credit card from our website or by bank transfer.

    Apply via fax

    FAX
    024-945-1324

    Apply online

    Please click on the “Tour sign up” button at the bottom of the tour page.

  2. Delivery of guidebook

    A guidebook will be sent by email within few days.

  3. Payment confirmation

    Your booking will be confirmed when payment for the tour has been received. Please pay within 15 days of application.

  4. Final confirmation

    The tour conductor will email you on the day prior to the tour and provide information regarding taxi pick-up times.

  5. Tour day

    A taxi will go to your house or Koriyama Station. In addition, the conductor will provide you with a guidebook (guide leaflet for the day).

Contact us

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Photo: Food Camp's Blue Sky Restaurant